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Fixing e-mail validation
Fixing e-mail validation

When e-mails from the Rodeo app are not delivered to the recipient, this can be due to failing e-mail validation.

Corrie Hermans-Webster avatar
Written by Corrie Hermans-Webster
Updated over a week ago

When using the Rodeo app, e-mails will be sent on your behalf from our servers. When an e-mail is sent, its legitimacy is validated using Sender Policy Framework (SPF), Domain Key Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC). These 3 techniques help reduce spam.

In the case that e-mails sent from the Rodeo app are not received by your client or contact, certain information needs to be added to the DNS records of the domain out of which you are sending the e-mail. In case your e-mail address is [email protected], the DNS records of need to be altered.

Setting up a SPF record

In most cases, setting up a SPF record is good enough. This chapter explains how to do that.

I already have a SPF record

No problem, you can leave it as it is and add the following to it: ip4: and The ip4 should be at the beginning and the include at the end, before the ~all.

Your complete SPF record should look something like:

v=spf1 mx a ip4: ~all

I don't have an SPF record yet

Just add the following to your DNS records:






<your domain name> for example:

v=spf1 mx a ip4: ~all

1 day

Changing your DMARC policy

If that is the case, then this might be due to a very strict DMARC policy. This DMARC policy defines what to do when e-mail is not completely validated, which can be the case in the Rodeo app since we are sending e-mails on your behalf.

To change your DMARC policy, look up the _dmarc DNS record and change the value after p= to quarantine.

This should result in your DMARC record looking similar to this:

v=DMARC1; p=quarantine

I am still experiencing issues

If you are still experiencing issues, this might be due to the DKIM validation not working. Please get in touch with us and we can generate a DKIM key for you to configure in your DNS records. Once that is done, all e-mails should be valid.

If you still have any questions, please contact us via the support chat located at the bottom left of the menu in your Rodeo account.

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